“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
To find out how the services of one of Britain's leading copywriters could help your business too, CLICK HERE.
Home Blog Page 8

Why a phone number isn’t a call to action

What's the best call to action?
Art directors are the chaps (and chapesses) in advertising agencies who design the ads—in other words, they're the ones in charge of deciding what stuff looks like—whether it's telly, press, online or dm. Art directors like their designs to be clean, elegant, beautiful, balanced. (They went to art college, you see, not selling school.) This means in a press ad, for...

Are you understanding, valuing and reassuring your clients?

DO you really value your clients?
It doesn't do any of us any harm to be reminded of some of the basic principles of what we do from time to time. That's why I'd like to thank Rebecca from PTC for reminding me and my fellow seminar attendees how important it is to think about how your client is really responding to what you're offering, doing...

Search Engine Optimisation—a cautionary tale

How do you know what to say in copy or content?
Ahhh, search engine optimisation. What a thorny topic this can be... Last year one of my long-standing online clients, Robin, MD of Planet Numbers, phoned me up in a bit of a tizz. Apparently his website had 'stopped working'. 'What do you mean?' I asked. 'Well, suddenly we're not getting any sales at all!'. 'What have you changed on the site?' 'Er, we've just...

The Red Cross and The Reciprocity Principle

A door drop thumped emphatically on to the doormat this week, from The Red Cross. Stuffed to the gills with goodies to try and persuade me to give to this most worthy of charities. This was a direct response pack put together by somebody who really knows what they're doing. Lovely jubbly! As well as the letter—nice and long, two sides...

The snake oil salesman is alive and well

pig sales hogwash
They used to be called mountebanks, charlatans, snake-oil salesmen or simply confidence tricksters. But now they run companies called Ouch! or Connexshuns or Orange Toad or something similarly fashionable and fatuous or, even worse, they're Marketing Journalists. What they all have in common is that they pontificate profoudly on marketing and advertising but have never actually had to sell anything in...

Why WHAT you say will always be more important than HOW you say it

How do you know what to say in copy or content?
When I was a fresh-faced, bushy-tailed graduate trainee at a top London ad agency many years ago, we were always taught that when you're producing advertising of any sort, what you say is always more important than the way you say it. In other words, it's the message that counts not just the way in which you present it. At...