“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
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Case studies

Some examples of how my copywriting and strategic input has helped clients solve their marketing and communications issues, both online and off.

Planet Numbers case study girl

Planet Numbers | Turning bland web content into powerful selling copy

Case studies
Here's a really clear example of how poor web copy can seriously undermine your website, robbing you of customers and enquiries. Planet Numbers is one...
PPS brand development

PPS Mutual | Building a financial brand from scratch

Case studies
PPS is a big insurance brand in South Africa. It's what's called a 'mutual' which means that policyholders own a slice of the company...
Legal website brand development and content

LHS | Law firm website driven by UX needs

Case studies
LHS is a large firm of solicitors, based mostly in Manchester, UK. They asked digital agency Space01 to build them a new 'brand' look...
B2C mailpack case study

Sky DM pack | Their most successful mailer ever

Case studies
Sky needs no introduction. Their customer recruitment has, for a long time, been driven by a combination of direct mail and TV advertising. Their...
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Simon Plent was a Consultant Copywriter and Creative Director based in Cambridge, UK. This website is now purely for information purposes.
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