“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.

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Case studies

Some examples of how my copywriting and strategic input has helped clients solve their marketing and communications issues, both online and off.

Planet Numbers | Turning bland web content into powerful selling copy

Case studies January 14, 2018

Here's a really clear example of how poor web copy can seriously undermine your website, robbing you of customers and enquiries. Planet Numbers is one...

PPS Mutual | Building a financial brand from scratch

Case studies January 13, 2018

PPS is a big insurance brand in South Africa. It's what's called a 'mutual' which means that policyholders own a slice of the company...

LHS | Law firm website driven by UX needs

Case studies January 11, 2018

LHS is a large firm of solicitors, based mostly in Manchester, UK. They asked digital agency Space01 to build them a new 'brand' look...

Sky DM pack | Their most successful mailer ever

Case studies January 10, 2018

Sky needs no introduction. Their customer recruitment has, for a long time, been driven by a combination of direct mail and TV advertising. Their...

Simon Plent is a Consultant Copywriter and Creative Director based in Cambridge, UK. For a preliminary no-cost consultation, click on the Contact link and tell me about your requirements, ideally with your phone number, and I'll normally call you within 24 hours.