“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
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Articles about online marketing: websites, emails and social media. (And occasionally I'll touch on the topic of banners, Adsense etc, the most useless, rip-off advertising medium ever invented.)

You can’t write copy by committee

Doubtless you've heard the expression, 'why buy a dog and bark yourself'? Well there's a dangerous trend sweeping in from digital land that means people...

What does a freelance copywriter actually do?

If you’re thinking that your business might need to call in a professional wordsmith, are you sure you can answer the key question: what...

How to write a headline (2): what’s the benefit to your reader?

This is the second article giving you some easy-to-use tips and techniques about how to write a headline. These work for websites, blogs, press...
How to write headline: pain

How to write a headline (1): where’s your customer’s pain?

If your copy or website content hasn't got a great headline — one that entices even the most casual reader or browser to dive...
All marketing is a transaction says copywriter Simon Plent

The secret transaction behind all successful marketing

For me, there’s one thing that separates the serious players in marketing and marketing comms from the amateurs, would-be’s and downright bullshit merchants who...
Does anybody want to read your stuff?

Remember: nobody wants to read your sh*t

Just read the book "Nobody wants to read your sh*t" and it's a timely reminder about one of the basic facts in the marketing...
How to write for tablets?

Is your website broken before you even launch it?

Remarkably, I still see people launching brand-new websites that aren't 'mobile first' — ie they aren't optimised for viewing and reading on mobile phones....
Copywriting: why a whisper is louder than a scream

Sometimes a whisper is louder than a scream

It seems that, in order to be heard above the mindless racket that passes for TV adverting these days, advertisers are becoming more and...
Is grammar important on web content?

Is grammar really that important?

Should you really be that worried about knowing the difference between 'you're' and 'your', 'there and their' (and 'they're'), and 'it's' and 'its'? Aren't...
Is storytelling important in web content?

What’s the story with ‘storytelling’?

There's nothing digital marketers like more than a new buzzword. And the latest one is 'storytelling'. Apparently your website or digital marketing is missing...