“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.

To find out how the services of one of Britain's leading copywriters could help your business too, CLICK HERE.

Digital

Articles about online marketing: websites, emails and social media. (And occasionally I'll touch on the topic of banners, Adsense etc, the most useless, rip-off advertising medium ever invented.)

Does your online ad need a logo?

Digital May 2, 2013

Does my online ad need a logo? Maybe it's not a question you ever asked yourself, but I was browsing some of the so-called...

How do you know what to say in copy or content?

What today’s digital marketers can learn from The Reader’s Digest

Digital March 26, 2013

When I was working at The Reader’s Digest Association (I headed up their in-house Promotion Department for five years) people always asked me: “Why...

Search Engine Optimisation—a cautionary tale

Digital March 11, 2013

Ahhh, search engine optimisation. What a thorny topic this can be... Last year one of my long-standing online clients, Robin, MD of Planet Numbers, phoned...

Why WHAT you say will always be more important than HOW you say it

Digital January 12, 2013

When I was a fresh-faced, bushy-tailed graduate trainee at a top London ad agency many years ago, we were always taught that when you're...

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Simon Plent is a Consultant Copywriter and Creative Director based in Cambridge, UK. For a preliminary no-cost consultation, click on the Contact link and tell me about your requirements, ideally with your phone number, and I'll normally call you within 24 hours.