“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
To find out how the services of one of Britain's leading copywriters could help your business too, CLICK HERE.
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Digital

Articles about online marketing: websites, emails and social media. (And occasionally I'll touch on the topic of banners, Adsense etc, the most useless, rip-off advertising medium ever invented.)

pig sales hogwash

Does your online ad need a logo?

Does my online ad need a logo? Maybe it's not a question you ever asked yourself, but I was browsing some of the so-called...
How do you know what to say in copy or content?

What today’s digital marketers can learn from The Reader’s Digest

When I was working at The Reader’s Digest Association (I headed up their in-house Promotion Department for five years) people always asked me: “Why...
How do you know what to say in copy or content?

Search Engine Optimisation—a cautionary tale

Ahhh, search engine optimisation. What a thorny topic this can be... Last year one of my long-standing online clients, Robin, MD of Planet Numbers, phoned...
How do you know what to say in copy or content?

Why WHAT you say will always be more important than HOW you say it

When I was a fresh-faced, bushy-tailed graduate trainee at a top London ad agency many years ago, we were always taught that when you're...