Does your online ad need a logo?
Does my online ad need a logo? Maybe it's not a question you ever asked yourself, but I was browsing some of the so-called...
What today’s digital marketers can learn from The Reader’s Digest
When I was working at The Reader’s Digest Association (I headed up their in-house Promotion Department for five years) people always asked me: “Why...
Search Engine Optimisation—a cautionary tale
Ahhh, search engine optimisation. What a thorny topic this can be...
Last year one of my long-standing online clients, Robin, MD of Planet Numbers, phoned...
Why WHAT you say will always be more important than HOW you say it
When I was a fresh-faced, bushy-tailed graduate trainee at a top London ad agency many years ago, we were always taught that when you're...