“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
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Digital

Articles about online marketing: websites, emails and social media. (And occasionally I'll touch on the topic of banners, Adsense etc, the most useless, rip-off advertising medium ever invented.)

pig sales hogwash

Does your online ad need a logo?

Digital
Does my online ad need a logo? Maybe it's not a question you ever asked yourself, but I was browsing some of the so-called...
How do you know what to say in copy or content?

What today’s digital marketers can learn from The Reader’s Digest

Digital
When I was working at The Reader’s Digest Association (I headed up their in-house Promotion Department for five years) people always asked me: “Why...
How do you know what to say in copy or content?

Search Engine Optimisation—a cautionary tale

Digital
Ahhh, search engine optimisation. What a thorny topic this can be... Last year one of my long-standing online clients, Robin, MD of Planet Numbers, phoned...
How do you know what to say in copy or content?

Why WHAT you say will always be more important than HOW you say it

Digital
When I was a fresh-faced, bushy-tailed graduate trainee at a top London ad agency many years ago, we were always taught that when you're...
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SIMON PLENT
Simon Plent was a Consultant Copywriter and Creative Director based in Cambridge, UK. This website is now purely for information purposes.
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