“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
To find out how the services of one of Britain's leading copywriters could help your business too, CLICK HERE.
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This is where we discuss stuff that isn't online. Traditional media like TV, press, posters and direct marketing, including literature and doordrops.

How to write a poster

How to write a brilliant poster in five minutes flat

Here's how to write a poster, based on something we see on every street... We've all seen them, the desperately sad home-made posters pinned to...
How to write a tv ad

Why the new VW Arteon commercial is TV advertising at its very best

Want to know how to do car advertising? The new VW Arteon tv ad is a brilliant lesson in how to do it right... Why...
How to write and design a political leaflet

HM Government’s pro-EU leaflet reviewed

HM Government – or the members thereof who support staying in the EU – have spent nine million quid of taxpayers' money on a...
What makes a great car ad?

What on earth were Ford thinking of?

There's a new TV commercial for Ford cars here in the UK. It's flogging their American range, the Mustang and the GT etc. So...
How to do charity fundraising copy

How to do great charity advertising

As Mr Punch says memorably, on piers and promenades throughout the land, that's the way to do it. Charity advertising is something that's so...
direct marketing DM outer

Direct mail is coming back. But don’t forget the golden rules…

People are saying that good old direct mail is having a bit of a renaissance. The growth of edm and the price of postage...

The copy’s too long

The 6 million dollar question that marketeers struggle with (or should struggle with): how long should website content be? The content's too long. No it isn't....
How to write a great charity headline

The most dangerous tube ad ever written?

It's very rare that a piece of advertising or marketing is genuinely a matter of life and death. Which is why I was so...
HOw to write catalogue copy

Catalogues aren’t ads

Here's how to write catalogue copy. It's pretty easy, to be honest, but more and more often, I see catalogue copy written as if...
How to write effective inserts

Sometimes it’s clever not to be clever

I love the John Lewis press ads. They're a perfect demonstration of my mantra that 'what you say is always more important than how...