“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
To find out how the services of one of Britain's leading copywriters could help your business too, CLICK HERE.
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Strategy

Your marketing strategy is far more important than the words and pictures you use to communicate it (although those are very important, too). To put it another way, WHAT you say is considerably more important than HOW you say it. In today's design and visual-obsessed marketing world, this is something that is so often forgotten in our rush to get online.

You can’t write copy by committee

Doubtless you've heard the expression, 'why buy a dog and bark yourself'? Well there's a dangerous trend sweeping in from digital land that means people...
Does anybody want to read your stuff?

Remember: nobody wants to read your sh*t

Just read the book "Nobody wants to read your sh*t" and it's a timely reminder about one of the basic facts in the marketing...
How to write a creative brief

How to write the perfect creative brief

Here's a quick tutorial on how to write a creative brief. A dying art it seems! Writing a bad creative brief is really easy. Writing a...
The power of the big brand: Donald Trump

Why Trump’s election underlines the awesome power of The Big Brand

The global airwaves and webwaves are now rammed with commentators and journalists post-rationalising why Trump got in. It's a question of branding. You can't turn on...
People want to buy from you

Always remember: people WANT to buy your stuff

lYou see so much marketing where it's clear that the manufacturer or business owner (or their agency) are embarrassed about their product. Or at...
goggelbox marketing

Why everyone in marketing should watch Gogglebox

I really like Gogglebox. I like it for a number of reasons but, wearing my work hat, I like it for three reasons: Firstly, because it...
Are millenials important for marketing?

Excuse me, but where might I meet a millennial?

Sigh, as they say in the online forums. In marketing circles, real or virtual, you can't move for people blathering on about millennials about the...
Why your website should be about your customers not you

Is your website for you or for your customers?

Take a good hard look at your company's website content. Who is it designed and written to please? You, your board... ...or your customers and...
marketing strategy

“If one does not know to which port one is sailing, no wind is...

  I am constantly amazed by how many companies spend a fortune on marketing without analysing whether the money they spend actually helps their business. As...
How to brief a copywriter

If the copywriter doesn’t understand it, your customers won’t have a chance.

Amazingly, I actually clicked on an internet display ad yesterday. Internet display ads are, of course, the most ineffective advertising medium ever invented. And yet...