“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
To find out how the services of one of Britain's leading copywriters could help your business too, CLICK HERE.
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Strategy

Your marketing strategy is far more important than the words and pictures you use to communicate it (although those are very important, too). To put it another way, WHAT you say is considerably more important than HOW you say it. In today's design and visual-obsessed marketing world, this is something that is so often forgotten in our rush to get online.

How to brief a copywriter

If the copywriter doesn’t understand it, your customers won’t have a chance.

Amazingly, I actually clicked on an internet display ad yesterday. Internet display ads are, of course, the most ineffective advertising medium ever invented. And yet...
Should your website show your product?

A website that doesn’t show your products?

I had a very interesting conversation the other day. I was chatting to a senior agency chap who was telling me about their new...
How to describe your product on your website or advertising

Why waste your precious budget telling punters what your product doesn’t do?

You see it time and time again. Ads where the hugely expensive media cost and production costs are squandered by telling the the potential...
pig sales hogwash

The best copy in the world can’t sell something nobody wants

In Saffron Walden, where I'm lucky enough to live, shops open and then close down again in the blink of an eye. They're always...
DO you really value your clients?

Are you understanding, valuing and reassuring your clients?

It doesn't do any of us any harm to be reminded of some of the basic principles of what we do from time to...