“Simon recently reworked our website copy ... it resulted in an impressive improvement in both enquiries and sales for our business” says Robin James, MD of Planet Numbers Ltd.
To find out how the services of one of Britain's leading copywriters could help your business too, CLICK HERE.

Techniques

Techniques posts are helpful tips, techniques and comments to help you get the very best performance out of your online and offline marketing and advertising. From writing a brief for your agency (or copywriter) to designing a poster in five minutes flat.

The Red Cross and The Reciprocity Principle

A door drop thumped emphatically on to the doormat this week, from The Red Cross. Stuffed to the gills with goodies to try and persuade...
How do you know what to say in copy or content?

Why WHAT you say will always be more important than HOW you say it

When I was a fresh-faced, bushy-tailed graduate trainee at a top London ad agency many years ago, we were always taught that when you're...